In 1983, Steve Zuckerman and I began Clipper Magazine as a student business while we attended Franklin & Marshall College in Lancaster, PA. Shortly after, Steve’s brother Bob Zuckerman joined us, and we later brought Rob Liss into the fold.
We had many successes in 30 years and couldn’t be more proud of how much the company has grown.
Clipper Magazine Through the Years
Clipper Magazine is a national direct-mail advertising company with humble beginnings. When we started, it was just a single four-page advertising publication. We would stuff black-and-white coupon sheets into 2,000 student mailboxes while working toward our degrees.
In 2003, the company and several affiliated operations were acquired by Gannett Co., Inc. We made the decision because our performance and culture were a good fit with Gannett, and it was the best way to continue growth of the company.
The Clipper Magazine name is most well-known in the community as being associated with the Lancaster Barnstormers, a team that’s part of the Atlantic League of Professional Baseball. Clipper purchased the naming rights of Clipper Magazine Stadium in 2004.
A sharp contrast to where we began, the company now mails publications to 38 million homes across 33 states. Currently, Clipper Magazine is owned by Valassis and employs more than 1,000 people.
The End of an Era
In 2013, Steve (CEO), Bob (publisher), Rob (Executive VP of Sales) and myself (COO) officially announced our retirement from Clipper magazine, leaving the company in the capable hands of Steve Hauber, the new CEO.
My experience at Clipper was a wild ride, and the company will always be close to my heart. Sitting in our college dorm room many years ago, none of us could have ever predicted the success that would come from our initial idea. I worked with some wonderful individuals, and am grateful for every opportunity.
Currently, Steve, Bob, Rob and I are pursuing new adventures as co-founders of Oak Tree Development Group. Since 2004 when we sold ownership of Clipper Magazine, we have played a strategic role in Oak Tree’s financial decisions, allowing us to diversify our financial asset base into the real estate market. We currently have a big project developing in Lititz, PA, and can’t wait to see what the future has in store for us.