Is creativity a prerequisite for entrepreneurs? Undoubtedly, yes. While many people may struggle to initially see that creativity is essential in entrepreneurship, that doesn’t stop it from being true. Creativity and the Entrepreneur Creativity and the creative...
As an entrepreneur, you naturally want your story to be one of success. However, this is no reason to rush into the creation of a business. You may want to begin as early as possible, but listed below are a few key things to consider before you get the ball rolling....
Building a company alone is possible, but it is more difficult than if you can pool resources with other like-minded professionals. Before you decide to go into business with a person or group of people, there are a few things you should keep in mind. Prior...
In 1983, Steve Zuckerman and I began Clipper Magazine as a student business while we attended Franklin & Marshall College in Lancaster, PA. Shortly after, Steve’s brother Bob Zuckerman joined us, and we later brought Rob Liss into the fold. We had many successes...
If you’re not a member of our society’s younger generation, you didn’t grow up with social media at the tip of your fingers. In today’s world, social media is more than just a way to connect with friends and family. Social media is also an avenue for consumers to...
