Why Creativity is Vital for Entrepreneurs

Why Creativity is Vital for Entrepreneurs

Is creativity a prerequisite for entrepreneurs? Undoubtedly, yes. While many people may struggle to initially see that creativity is essential in entrepreneurship, that doesn’t stop it from being true. Creativity and the Entrepreneur Creativity and the creative...
What to Consider Before Starting Your Own Business

What to Consider Before Starting Your Own Business

As an entrepreneur, you naturally want your story to be one of success. However, this is no reason to rush into the creation of a business. You may want to begin as early as possible, but listed below are a few key things to consider before you get the ball rolling....
Entering a Fruitful Business Partnership

Entering a Fruitful Business Partnership

Building a company alone is possible, but it is more difficult than if you can pool resources with other like-minded professionals. Before you decide to go into business with a person or group of people, there are a few things you should keep in mind. Prior...
A Brief History of My Experience with Clipper Magazine

A Brief History of My Experience with Clipper Magazine

In 1983, Steve Zuckerman and I began Clipper Magazine as a student business while we attended Franklin & Marshall College in Lancaster, PA. Shortly after, Steve’s brother Bob Zuckerman joined us, and we later brought Rob Liss into the fold. We had many successes...
An Entrepreneur’s Guide to Utilizing Social Media

An Entrepreneur’s Guide to Utilizing Social Media

If you’re not a member of our society’s younger generation, you didn’t grow up with social media at the tip of your fingers. In today’s world, social media is more than just a way to connect with friends and family. Social media is also an avenue for consumers to...